[1]曾月娥,伍世代,李子蓉.武夷山国家公园游客满意度研究[J].泉州师范学院学报,2018,(02):95-101.
 ZENG Yue'e,WU Shidai,LI Zirong.The Tourists' Satisfaction of Wuyishan National Park[J].,2018,(02):95-101.
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武夷山国家公园游客满意度研究()
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《泉州师范学院学报》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2018年02期
页码:
95-101
栏目:
旅游管理
出版日期:
2018-04-15

文章信息/Info

Title:
The Tourists' Satisfaction of Wuyishan National Park
文章编号:
1009-8224(2018)02-0095-07
作者:
曾月娥1伍世代2李子蓉1
1.泉州师范学院 资源与环境科学学院,福建 泉州 362000; 2.福建师范大学 旅游学院,福建 福州 350007
Author(s):
ZENG Yue'e1WU Shidai2LI Zirong1
1.College of Resource and Environmental Science,Quanzhou Normal University,Fujian362000,China; 2.College of Tourism,Fujian Normal University,Fujian 350007,China
关键词:
游客满意度 网络文本法 问卷调查 武夷山国家公园
Keywords:
tourists' satisfaction web text analysis questionnaire survey Wuyishan NationalPark
分类号:
K901
文献标志码:
A
摘要:
以武夷山国家公园为例,采用网络文本法和问卷调查法,研究游客对武夷山国家公园的满意度,研究发现:(1)从总体满意度来看,网络文本法中总体满意度达92.85%,但问卷调查中仅为71.86%;(2)从单项满意度来看,两种方法均对空气质量、观赏价值、水体质量、外部交通便捷性较为满意,而网络游客对娱乐价格、趣味性表示不满意,问卷受访游客对服务态度与水平、游程安排较为不满意;(3)二者的结果总体上相对一致,但游客关注点存在一定的差异,可相互补充.
Abstract:
Using ROST Content Mining 6.0 and SPSS 24,this study analyzes the data on web textinformation as well as from the surveys conducted in Wuyishan National Park,Fujian Province,to evaluate the tourists' satisfaction by applying the web text analysis and questionnairesurvey method.The analysis shows that:(1)In terms of overall satisfaction,it is 92.85% inthe web text analysis,while 71.86% in questionnaire survey, which has obvious difference.(2)In terms of individual satisfaction,the tourists are satisfied with air quality,enjoyvalue of tourism resources,water quality and external transportation accessibility ofWuyishan National Park,yet the dissatisfaction of tourism is different.In web text, thetoursits of web are dissatisfied with tourism price and consider that the tourism in WuyishanNational Park goes short of interesting, whereas, in questionnaire survey, the toursits aredissatisfied with the quality of service and the itinerary for the trip.(3)As a whole,theresult is similar between the two approaches that web text analysis and questionnaire survey.

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备注/Memo

备注/Memo:
收稿日期:2018-01-22
作者简介:曾月娥(1988-),女,福建惠安人,讲师,博士,主要从事人文地理学研究.
基金项目:福建省社会科学规划项目(FJ2016C046)
更新日期/Last Update: 2018-04-15