[1]郑琳泓,许月云*.福建省体育用品业发展与转型升级路径[J].泉州师范学院学报,2016,(04):34-40.
 ZHENG Linhong,XU Yueyun*.A Study on the Situation of Development of Fujian Sporting GoodsIndustry and its Transformation and Upgrading Routes[J].,2016,(04):34-40.
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福建省体育用品业发展与转型升级路径()
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《泉州师范学院学报》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2016年04期
页码:
34-40
栏目:
体育科学
出版日期:
2016-08-15

文章信息/Info

Title:
A Study on the Situation of Development of Fujian Sporting Goods Industry and its Transformation and Upgrading Routes
文章编号:
1009-8224(2016)04-0034-07
作者:
郑琳泓1许月云2*
1.泉州师范学院 美术与设计学院,福建 泉州 362000; 2.泉州师范学院 体育学院,福建 泉州 362000
Author(s):
ZHENG Linhong1 XU Yueyun2*
1.Shool of Fine Art and Design, Quanzhou Normal University, Fujian 362000,China; 2. School of Sports, Quanzhou Normal University, Fujian 362000, China
关键词:
福建省 体育用品业 转型升级 发展路径
Keywords:
Fujian sports goods industry transformation and upgrading routes
分类号:
G80-05
文献标志码:
A
摘要:
采用文献资料法、数理统计法、比较分析法等就福建省体育用品业总体情况、内部结构、10年来的发展情况等进行分析。研究表明:2014年体育用品业是福建省体育及相关产业的主力军,其总体规模占据全国的半壁江山,但体育服务业比例远低于全国比例,“一强多弱”的态势依然相当明显; 体育用品制造和服装制造总产出的增长幅度大于鞋帽制造,体育服装制造和服装销售从业人员增长幅度最大; 虽受国内外经济压力的影响,但近10年福建体育用品业发展发仍呈现稳步增长的趋势。福建省体育用品业转型升级中面临国内外严峻的经济形势、创新程度较弱、国际品牌竞争大、人才缺口较大等困境; 创新引领品牌建设、创新销售模式、重视产业人才的培育和引进、拓展体育产业新业态等是福建省体育用品业在转型升级主要发展路径。
Abstract:
Literature review, mathematical analysis and comparative analysis were used in this paper to analyze the overall situation, internal construction and development situation of Fujian's sporting goods industry in the last 10 years. The research showed that sporting goods industry played a very vital role in Fujian sports and other related industries. The scale of this industry is such that it can cover over half of the country. However, the sports service industry proportion is far below the national rate, the trend of ‘one strong more weak'is still obvious. The gross output of growth rates in sporting goods manufacture and clothing manufacture are higher than shoes and hats manufacture. The maximum employee growth rates are sports clothing manufacture and sale. Even all industries are influenced by economic pressures, the Fujian's sporting goods industry development still presents steady growth trend. Following are the areas where the industry usually face challenges: harsh economic situation in the world, weak degree of innovation, international brand competition, lack of talents and so on. Innovating leads brand building, innovating sales model, attaching importance to cultivate and introduce the talents and expanding sports new industry are major development routes of transformation and upgradation of Fujian's sporting goods industry.

参考文献/References:

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备注/Memo

备注/Memo:
收稿日期:2016-05-20 通信作者:许月云(1965-),女,福建泉州人,教授,从事体育社会学研究,E-mail:xyyuth@sina.com。 基金项目:福建省体育局委托课题(FTW02); 福建省高校人文社科基地“体育产业研究中心”成果
更新日期/Last Update: 1900-01-01