[1]郭丽环,韩越,王伟.在线评论对旅游者酒店选择的影响——基于细粒度文本情感分析[J].泉州师范学院学报,2019,(06):93-100.
 GUO Lihuan,HAN Yue,WANG Wei.The Impact of Online Reviews on Tourists' Choice of Hotels:An Implication from Fine-grained Sentiment Analysis[J].,2019,(06):93-100.
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在线评论对旅游者酒店选择的影响——基于细粒度文本情感分析()
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《泉州师范学院学报》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2019年06期
页码:
93-100
栏目:
旅游管理
出版日期:
2019-12-15

文章信息/Info

Title:
The Impact of Online Reviews on Tourists' Choice of Hotels:An Implication from Fine-grained Sentiment Analysis
文章编号:
1009-8224(2019)06-0093-08
作者:
郭丽环1 韩越2王伟3
1.泉州师范学院 商学院,福建 泉州 362000; 2.中国联合网络通信有限公司福建省分公司,福建 福州 350000; 3.华侨大学 工商管理学院,福建 泉州 362021
Author(s):
GUO Lihuan1HAN Yue2WANG Wei3
1.School of Business,Quanzhou Normal University,Fujian 362000,China; 2.Fujian Branch of China United Network Communications Co.,Ltd.,Fujian 350000,China; 3.College of Business Administration,Huaqiao University,Fujian 362021,China
关键词:
在线评论 文本预处理 细粒度 情感趋向分析
Keywords:
online review text preprocessing fine-grained sentiment orientation analysis
分类号:
C931.6
文献标志码:
A
摘要:
在信息爆炸式增长的背景下,面对海量信息,用户在选择酒店前通常会参考他人的意见,他们会依据其他用户的评论做出决策,这体现了在线评论的经济价值.文章基于词语级粒度对在线评论进行情感分析,研究细粒度情感倾向对旅游者选择酒店的影响.从艺龙网站获取厦门地区酒店的在线评论数据,采用开源汉语包进行文本预处理,并通过改进的情感识别方法进行情感倾向分析.研究显示,在线评论数量可以显著促进销量; 情感分析发现正面情感趋向不能显著促进销量,而负面情感趋向会显著减少销量.这表明互联网用户在评估酒店质量时,更关注其他用户的负面评价,而降低正面评价的影响.
Abstract:
In the face of massive information,users often refer to the opinions of others before making decisions.Taking hotel as an example,tourists often make decision based on other's reviews,which reflects the economic value of online reviews.Acrawleris employed to collect the online reviews of hotels from Xiamen on the eLong website and use open source Chinese language packages to process the texts.Fain-grained sentiment analysis is adopted to analyze the raw corpus.The results show that the number of online reviews significantly promote sales volume.And positive sentiment cannot boost sales volume significantly,while the negative sentiments reduce sales volume significantly.It shows that internet users pay more attention to the negative evaluation than positive ones.

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备注/Memo

备注/Memo:
收稿日期:2019-04-21
作者简介:郭丽环(1979-),女,河北邯郸人,副教授,博士,从事众筹与科技创新研究.
基金项目:福建省教育厅中青年教师教育科研项目(JA14266)
更新日期/Last Update: 2019-12-15