[1]隆颖.突围与重构:基于新媒体影视的非遗传播创新研究[J].泉州师范学院学报,2020,(01):74-79.
 LONG Ying.Breakthrough and Reconstruction:A Research on Innovation of Intangible Heritage Communication Based on New Media Film and Television[J].,2020,(01):74-79.
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突围与重构:基于新媒体影视的非遗传播创新研究()
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《泉州师范学院学报》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2020年01期
页码:
74-79
栏目:
影视研究
出版日期:
2020-02-15

文章信息/Info

Title:
Breakthrough and Reconstruction:A Research on Innovation of Intangible Heritage Communication Based on New Media Film and Television
文章编号:
1009-8224(2020)01-0074-06
作者:
隆颖
福建江夏学院 设计与创意学院,福建 福州 350001
Author(s):
LONG Ying
School of Design and Creativity,Fujian Jiangxia University,Fuzhou,Fujian 350001,China
关键词:
新媒体影视 非物质文化遗产 传播创新
Keywords:
new media film and television intangible communication innovation
分类号:
G206
文献标志码:
A
摘要:
在现代工业文明的冲击下,非物质文化遗产赖以生存的原生环境正在消解。新媒体影视技术的产生与发展,突破了传统影视制作的精英话语霸权,颠覆了传统影视的内容生产与传播模式,为新时代非遗的传承与创新提供了新的契机。以传播学理论为基础,全面分析非遗新媒体影视传播优势与不足,并从创制体系、管理体系、营销体系三个维度,提出了非遗新媒体影视传播的有效机制,以期为丰富多样的非遗新媒体影视传播创新提供理论参考。
Abstract:
Under the impact of modern industrial civilization,the native environment on which intangible cultural heritage depends is being dissipated.The appearance and development of new media technologies has broken the hegemony of elite discourse of traditional video production,subverted the traditional mode of film and television production,provided new opportunities for non-genetic inheritance and innovation of a new era.This article from the perspective of communication studies analyzes the advantages and disadvantages of non-heritage new media film and television communication; from the three dimensions of the creation system,management system,and marketing system,puts forward an effective mechanism for non-heritage new media film and television communication to provide a theoretical reference for the rich and diverse innovation of new media, film and television communication.

参考文献/References:

[1] 赵剑.新媒体影视[M].北京:高等教育出版社,2017.
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[8] 陶赋雯.非物质文化遗产影像传播探究[J].福建论坛(人文社会科学版),2014(08):70-76.

相似文献/References:

[1]王青.泉州南音的非物质文化遗产价值探析——兼议海峡两岸对南音的传承保护策略[J].泉州师范学院学报,2016,(01):11.
 WANG Qing.Exploring the values of the non-material cultural heritage of Quanzhou Nanyin ——also discussing measures of inheritance and protection of Nanyin across the Strait[J].,2016,(01):11.

备注/Memo

备注/Memo:
收稿日期:2020-01-09
作者简介:隆颖(1984-),女,福建武夷山人,讲师,主要从事新媒体传播理论与应用研究。
基金项目:福建省福州市社科规划项目(2019FZC35); 福建省教育厅中青年教师教育科研项目(JAS180547); 福建江夏学院青年科研人才培育基金项目(JXS2018008)
更新日期/Last Update: 2020-02-15