[1]黄月萍.南音文化活动网络直播实践与发展策略[J].泉州师范学院学报,2021,(01):78-82.
 HUANG Yueping.The Practice and Development Strategy of Network Broadcast of Nanyin Cultural Activities[J].,2021,(01):78-82.
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南音文化活动网络直播实践与发展策略()
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《泉州师范学院学报》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2021年01期
页码:
78-82
栏目:
出版日期:
2021-02-15

文章信息/Info

Title:
The Practice and Development Strategy of Network Broadcast of Nanyin Cultural Activities
文章编号:
1009-8224(2021)01-0078-05
作者:
黄月萍
泉州师范学院 泉州南音学院,福建 泉州 362000
Author(s):
HUANG Yueping
Quanzhou Normal University,School of Quanzhou Nanyin,Fujian 362000,China
关键词:
南音 “互联网+” 网络直播 南音活动
Keywords:
Nanyin Internet+ Network broadcast Nanyin activities
分类号:
G127
文献标志码:
A
摘要:
网络直播,作为一种新兴传播手段,现已被广泛用于各类南音文化活动,如“南音讲座和访谈”“南音表演会唱”“南音赛事”和“南音乐事活动”等。从具体网络直播南音活动案例分析和数据统计,网络直播既有直观性和便捷性、不受地域和受众的限制、互动性强和留存时间长且可点播回放等优势,又有受网络速度影响和受现场人为因素干扰等方面的局限。网络直播南音文化活动要加强政府政策推动和引导,加强活动现场管理和设立南音系列直播专题,以期更好地记录和传播南音文化。
Abstract:
Live webcast, as a new means of communication, has been widely used in all kindsof Nanyin cultural activities, such as singing Nanyin lectures and interviews Nanyin showevents and Nanyin fun activities from specific webcast Nanyin activities such as caseanalysis and data statistics, webcast both visual and convenience is not limited bygeographical and audience interaction and the advantages of the retained time and on-demandplayback, and affected by the network speed and the limitations of interference by thehuman factors.In order to better record and spread Nanyin culture, we shouldstrengthen government policy promotion and guidance,strengthen on-site management ofactivities and set up a series of live broadcast topics.

参考文献/References:

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[5] 曹继东.互联网+科技自媒体创新与盈利模式[J].科技传播,2015(22):50-52.

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备注/Memo

备注/Memo:
收稿日期:2020-04-03
作者简介:黄月萍(1997-),女,福建泉州人,硕士生,主要从事南音文化传承推广研究。
基金项目:泉州师范学院大学生创新创业训练计划资助项目(201810399127)
更新日期/Last Update: 2021-02-15